WPP and Tihama Advertising, Public Relations and Marketing have agreed to set up a brand new media joint project in the Saudi Kingdom.
The new organization known as ICG Saudi Arabia will offer various communications and media offerings in Saudi Arabia, Tihama stated in an inventory alternate submitting on Thursday.
Speaking of WPP and Tihama, WPP will personal 70 percent of the joint project organization and Tihama will personal 30 percentage.
The preliminary operations of ICG will serve customers via Ogilvy, MediaCom, Mindshare, Wavemaker and Grey. It is envisaged greater manufacturers could be delivered as new possibilities arise, the assertion stated.
ICG Saudi will offer a brand new platform for WPP to convey greater of its manufacturers into the Kingdom wherein the media zone is swiftly increasing as a part of broader reforms beneath the Vision 2030 strategy.
“This partnership among Tihama and WPP will make a contribution to empowering Saudi teenagers with the aid of using growing new jobs that reply to the desires of the Saudi market,” Tihama stated withinside the assertion. WPP already serves an extensive variety of world and neighborhood customers withinside the Middle East and has 100,000 personnel international with $17.nine billion in revenues.
The deal is predicted to be finished with the aid of using the cease of the year.