BTS- The South Korean Boy Band



BTS- The South Korean Boy Band

BTS- The South Korean Boy Band.

Bangtan Boys is a South Korean boy band innovated in 2010 and debuted in 2013 under Big megahit Entertainment. Jin, Suga, J- Hope, RM, Jimin, V, and Jungkook are the members of the band. They co-writes and co-produces a lot of their own material. Besides this, their musical approach has expanded to incorporate a wide spectrum of genres after beginning as a hip hop group. Their songs are frequently centred on personal and social commentary. Moreover they, address issues such as mental health, adolescent problems and coming of age, loss, the struggle to accepting oneself, and individualism. The work they do , frequently incorporates connections to literary and psychological issues, as well as an alternate universe plot.


BTS is an acronym for Bangtan Sonyeondan (Korean: ; Hanja: ), which directly translates as “Bulletproof Boy Scouts” in Korean. . Additionally, expectations that aim like bullets at adolescents. In Japan, they are known as Bdan Shnendan , which is a similar translation. As part of their new brand identity, BTS stated in July 2017 that their moniker would also stand for “Beyond the Scene.” Thus , they changed their name to BTS .


Throughout their history, BTS has had multiple global sponsorship partnerships in a variety of industries. BTS is a partner of PUMA since 2015. Thereby, promoting the brand’s sportswear as Puma Korea’s brand ambassadors before extending to become global ambassadors in 2018. Furthermore, promoting the remix of Puma’s “Turin” and “Sportstyle” lines around the world. BTS made a deal with Fila to represent their clothing in 2019. Apart from this, BTS has also acted as worldwide brand ambassadors for LG Electronics’ 2018 LG G7 ThinQ phone. Moreover in , Hyundai Motors’ 2019 flagship SUV, the “Palisade”. As well as with “Nexo,” a hydrogen fuel cell electric SUV. Hyundai obtained nearly double the expected domestic order volume for the Palisade as a result of BTS’ support. Eventually, BTS became global ambassadors for the Formula E electric street racing series. Hence, to promote the benefits of electric automobiles in combating climate change.

So that’s about BTS- The South Korean Boy Band. Bangtan.

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