As per sources, Brand Dubai and RTA are coming with new creative projects. In addition, they are collaborating with artists to enrich the city’s spaces.
Creative work in Dubai:
People still remember the music festival that kept at the Dubai Metro. The parking machines into artwork concept. Expect more creative activities in the city’s public places. Brand Dubai and the RTA coming with new creative ideas. The announcement did on 12th October 2021.
Local and International artists:
The two entities are operating with local and international artists to enhance Dubai’s public scene. In addition, they want to create new relationships with society through art and other forms of artistic expression. The renovation of the Brand Dubai-RTA partnership remains a three-year collaboration. In these three years, they have done several unique projects.
RTA Board of Executive Directors:
The RTA is confined to working with leading companies and artists. The aim is to modify the environment that Dubai offers. It is good for residents and visitors,” said Mattar Mohammed Al Tayer, director-general and chairman of the RTA Board of Executive Directors. These projects seek to honour the rich culture, modern cosmopolitan character. It also sees the city’s future aspirations and enhances the quality of life and happiness of people who live in and visit Dubai. They believe these forces will also continue efforts to encourage creativity and change and bring talent, tourism and venture into our city.”
Nehal Badri, director of Brand Dubai:
We are enthusiastic about the new opportunities that the second phase of our business with RTA will bring. We look forward to attempting exciting new artistic experiences to the public.”
2018, Brand Dubai and RTA:
The last project saw international artists painted murals on these pillars of the Dubai Metro on the Sheikh Zayed Road. As part of the Jumeira Project, the two companies launch a range of public art foundations at bus stops in 2020 to raise the neighbourhood’s cultural and artistic destination profile.
2019 Metro Music Festival:
In 2019, the two items made the Metro Music Festival. Main artists from both classical and non-traditional genres. In the same year, they began the first phase of showing parking machines in prominent areas turned into beautiful artworks.