ALBAIK, one of Saudi Arabia’s most popular local brands, is coming to Dubai. The popular restaurant chain will open a new branch in the Dubai Mall, bringing ALBAIK’s range of dishes to the Emirates for the first time.
ALBAIK was founded in Jeddah in 1974 and has grown to more than 120 offices in Saudi Arabia and Bahrain. It was listed as one of the top eight fast-food chains in the world by CNN. ALBAIK has built a fan base across Saudi Arabia that is driving the brand’s popularity.
It recently opened the world’s first eight-lane unit with its food trucks in Tabuk, Saudi Arabia, which attracted a line of cars more than four kilometers long.
After opening three branches in Bahrain at the end of 2020, ALBAIK was encouraged to open in Dubai: the new 355 square meter restaurant will serve a wide range of chicken and seafood, grilled and vegetarian dishes.
with ServQuest, a company founded and established by National Holding, Abu Dhabi, dedicated to the operation and expansion of ALBAIK in the seven Emirates and led by a team of experts who manage several successful restaurant brands in the country.
“ALBAIK has earned its place as Saudi Arabia’s most popular restaurant thanks to the hard work and dedication of its well-trained team members, who strive to deliver food of exceptional quality and 100 percent Customer Love at all times,” told Yazan Malhis, general manager of ALBAIK Food Systems — UAE. “Our recent launch in Bahrain proved extraordinarily successful despite the current challenges, and we are delighted to further extend our reach with ALBAIK’s first branch in the UAE. We look forward to a fruitful relationship with ServQuest and will continue to seek out fresh opportunities to serve our loyal customers, wherever they need us to be.”
Karim Hajjali, CEO of ServQuest, stated: “Many visitors to Saudi Arabia return with fond memories of ALBAIK. Likewise, Saudis and former residents in the Kingdom living overseas will often find themselves craving for ALBAIK dishes. We are proud to partner with this much-loved brand on its long-awaited arrival to the UAE and are delighted to introduce diners in Dubai to the unmistakable taste of one of the Kingdom’s unmissable culinary treats.”
In 2019, ALBAIK secured first place in YouGov’s annual brand health ranking “Top 10 KSAs “. In a Siegle + Gale report, it also topped the list of “simplest brands” in Saudi Arabia.
The restaurant chain also holds the record for serving most meals in a single day in one of its branches during Hajj.